Your Quick Guide To Effective Social Media Job Postings

By Francine Fluetsch on December 13, 2015

Whether you love social media’s influence on the world or hate it, there is no denying that it is a huge part of our lives.

Social media is what we are glued to 24/7, and while I agree that sometimes people need a break from it, you can use the college student social media obsession to your advantage.

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Social media is a great place for you to post your job listings because that’s the fastest way that college students will see the listing and reply at rapid speed.

Need some help with the social media realm? Here’s how to take advantage of it for your job positions that need filling.


College students are constantly reminded by their counselors and peers to make LinkedIn accounts, so at some point or other in their college career they will make a profile; thus, this is a great platform for you to post your listing because people are on there to get hired.

When posting your listing, keep it professional, informative, and to the point. Students are going to be scrolling through a lot of listings, so you want yours to explain the job, responsibilities, and pay, in a way that gives the right amount of info, not too much and not too vague.

Students will get notified of your listing if they type in something that is similar to your company, or you match some of their skills and interests on the site. This makes it very important to be on the site a lot, add hashtags and updates, and make sure to respond to messages as quickly as possible to ensure that the student will end up applying.


Twitter is a platform where you give a small burst of information, and you want these to be catchy. You only have a few characters to catch the eye of someone who is quickly scrolling through their Twitter feed, so you want to give them a reason to stop and check your company out.

Tweeting is something that you can do multiple times a day, but you don’t want to go overboard. If people feel like your content is showing up too much on their feed, they might choose to unfollow you. So don’t overdo it on Twitter, but make sure to make an appearance at least every other day.

People might tweet you with questions, and the quicker you reply, the better.


Facebook is a sort of in-between zone between LinkedIn and Twitter. You are able to post more information on Facebook than you are on Twitter, but you still shouldn’t post as much as you would on LinkedIn.

Use a picture to draw people in to your Facebook post, and tell them in a sentence or two what position is open, and where they can go for more information (add the link in the description). Depending on how you use Facebook, you can appear in the ads section, or have people help promote your page so students notice you.

You can also contact college career centers and ask if they will feature your Facebook page so more students will have access to it. The great thing about students is that they spread news like wildfire, so if your job openings look promising and your company is appealing, they will be telling their friends in no time.


Instagram is picture oriented, so if you want to use this platform, make sure that your pictures are portraying what you want the people to know. Show images of your awesome workplace, of your employees, of the view outside the building, and put on that perfect filter to make someone stop and read the description to see what your post is all about.

This platform is probably the least useful for promoting jobs, but that doesn’t mean you shouldn’t have one! Showing students that they can follow you on multiple social media accounts will show them that your company is up with the times and will make them more inclined to apply.


Nope, avoid this one.

Whichever social media accounts you end up using (and I recommend to do as many as possible) make sure to keep them up to date and have someone on there that will be responsive to people, and will be representing your company in a fun and positive way that is also professional and true to what your company stands for.

Social media may have a negative connotation at times, but it really can be a great way to get the word of your company out there, and might be really helpful in getting some of those positions filled for you.

Social media takes some getting used to, so take some time to get familiar with it and ask for help if you need it to make sure that your sites are current and up to date. Good luck!

By Francine Fluetsch

Uloop Writer
UC Santa Cruz
Hi! I'm Francine and I'm a fourth year Creative Writing major at UC Santa Cruz. I am one of the Campus life columnists on Uloop's National Team and also the campus editor for UCSC. I enjoy reading, writing, and taking selfies with my cat.

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