4 Reasons Students Aren't Responding To Your Job Listings

By Francine Fluetsch on February 15, 2016

When you create a job listing, you are hoping to score some amazing applicants that will benefit your company and promote growth in the workplace. A thing that can hinder this is by not actually getting any of these amazing people to apply, and that can stem from your job listings.

image via www.morganmckinley.co.uk

Here are some reasons why students might not be applying to your listings, and how you can make some easy fixes to ensure that they do and that you have many applicants to choose from.

1) The list of qualifications is unobtainable for a recent grad.

When you are trying to fill a position, you obviously want someone with some experience in the field and that is totally understandable. But asking them to have five years of experience, know the whole table of elements by heart, requiring them to speak five languages, etc, will deter college students who would otherwise be qualified from applying to your job listing, or recommending their friends to apply. Many students are focusing on their studies, and may not be able to obtain much field experience until after college, so they are automatically excluded from many listings.

Many college students just need to be given a chance to prove themselves, and they are all quick learners, so instead of having strict qualifications that would be a deal breaker if they don’t have them, you could list in the job listing a few qualifications that you would like them to have (like the degree that would best suit the position and field work that would be helpful), but also phrase it in a way that you are willing to take someone on that is going to be hard working and willing to learn and grow.

This will allow many more students to apply to your listing, and will give you a bigger pool of applicants to choose from.

2) Your listing isn’t up to date.

I’ve experienced this firsthand, where I applied to a position and was all stoked for it, and then it turned out that the position was actually no longer available right when I hit the submit button. You want to consistently update your job listings, wherever you have them posted, and make sure that they are reflecting information that is true.

If students take the time to fill out an application and then realize that the job is no longer available, or they come across a broken link on your site when they are trying to apply, it will probably not make them want to try again later. College students today are an impatient lot with many things buzzing through their minds at once, and if a job is on their mind, they are going to go with one where the website was easy to use and didn’t cause complications.

You don’t want to miss out on wonderful applicants due to an out of date listing, do you?

3) Your job listing isn’t appealing.

If students are scrolling through a site like LinkedIn, which hosts thousands of job listings, you want to make sure that yours causes the student to stop scrolling and actually read the description of the job that you provide. A good tactic for this is to hire a creative writer to make your job listing fun, accurate, and inviting.

A student is more likely to apply to a listing that seems passionate about the company and its employees, rather than a dull, drab posting that explains the job in the most boring way possible/rambles on but doesn’t even give the wanted information about the job.

Keep it short, snappy, and to the point, but make them want to know more. Make them so attracted to your listing that they apply then and there, rather than keeping your listing in the back of their fleeting memory as they continue their mindless scrolling.

4) Your listing contains errors.

If I see a job listing that is poorly written or contains spelling errors, chances are I’m not going to apply. A job listing is the first glance a student may have into your company, so you want to make sure that it is painting you in a good light and giving off a good first impression. Careless mistakes will cause the student to think that your company doesn’t take things seriously, it might be unorganized, and it is not a good environment to work in. An easy way to avoid this is to make sure more than one person scans the listing over before it is submitted online.

If you can avoid these points, you’ll be getting more applicants in no time. Job listings need to be constantly changing with the times, so don’t be afraid to experiment with different versions of your listing to see what promotes the most positive response. Be mindful of what you are asking and requiring of future employees, and ask yourself, “if I saw this listing, would I apply?”

By Francine Fluetsch

Uloop Writer
UC Santa Cruz
Hi! I'm Francine and I'm a fourth year Creative Writing major at UC Santa Cruz. I am one of the Campus life columnists on Uloop's National Team and also the campus editor for UCSC. I enjoy reading, writing, and taking selfies with my cat.

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