9 Tips To Help You Use LinkedIn To Recruit College Students

By Madison White on March 15, 2016

LinkedIn seems to be the pinnacle of professionalism in an online social world. There are hundreds of articles for students on how to score the perfect entry level job through LinkedIn, but few on how a company can score the perfect employee.

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It’s easy to feel lost in a swirl of promoting, tagging, liking, and sharing. Don’t fret, recruiting that diamond in the rough isn’t as hard as it seems. Here are nine tips on how to use LinkedIn for recruiting college students:

1. Share a LinkedIn button

Older generations may complain about the amount of time young people spend on social media, but if so much attention is directed there, why not capitalize on it? LinkedIn has a lovely share button that can post to Twitter. Twitter and other social media outlets are a great way to share your professional life with your personal one. Your Facebook alone has so many ties that sharing one LinkedIn post could make it to your future employee.

2. Create a group

Creating a group is of the utmost importance. But perhaps even more important is managing it well. Don’t let your groups become dry, stagnant, and boring. This won’t lead any potential student employees to interact or connect with you. They’ll think your company is far removed from the social game which doesn’t add any benefits to their employment in a world all about connections.

3. Send email announcements

In groups on LinkedIn, you can also send email announcements once a week. These are limited, probably to prevent spam, but can be a major resource. By sharing key information about job opportunities, tips, and resources with your group members first, you’ll be able to make them feel more special and less like just another number. They’ll realize that you reward their interest and that is very appealing.

4. Email newsletters

Email newsletters can also be sent, even by certain categories like industry or geography. This is perfect for presenting information key to a certain area or specific position. This way, the specificity of your intentions is known to viewers and will increase their chances of connecting with you if they fit the bill.

5. Up your appeal

While it is important to remain professional, don’t let your company seem too stiff. If you make yourself out to be too strict and your company is full of middle-aged people, college students aren’t likely to see themselves fitting in. The idea of community is very important to prospective employees who are just entering a new career that is already mildly terrifying. Make sure they know that they’ll be welcomed into your company and not just working for it.

6. Leverage your connections

Networking is all about connections. Use them! If you run a rather small and specific company, be sure to list the other industries and companies you might have ties with. This way, potential employees know that their specific skills can be gained and transferred. They know that they’ll have a wider influence if you list the people you affiliate with, upping your chances of piquing their interest.

7. Showcase pages

With universities now running pages from LinkedIn, it is really simple to target a specific university audience. Should you have already existing or past employees from a specific university, ask that they be showcased on that university page. Having relevant alumni works well by letting students know that other people just like them have thrived at your company. Students want to know that you don’t just have ties in the professional world, but the educational one.

8. Approach directly

One of the easiest ways to turn students away from your company is to treat them like a herd of cattle. By using generic recruiting tools, they’ll feel like you don’t want them, you want anybody. If you are truly interested in a student, send them a personalized email about how their background, education, and previous employment could benefit them by working in your company. Better yet, try and schedule a follow up meeting in person to show them your company or explain how it works. Nothing works better than true human involvement.

9. Be authentic

Upon research, The Harvard Business Review stated that, “Most online communities don’t like being marketed to, so be authentic, add value to users, and be cautious of blatant self-promotion.”

The best way to promote your company is by being true to what you stand for. Don’t go out of your way to adhere to what’s hip and new. Stick to your values and student employees will recognize your authenticity.

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A brilliant tool, LinkedIn provides more connections and networking opportunities than anyone could have dreamed of 20 years ago. Its functions are wide and sometimes confusing, but learn to use it wisely and you’ll reap the benefits of great student employees for years.

Read Next: How Employers Can Use Social Media To Attract Employees

By Madison White

Uloop Writer
Wichita State University
My list of places traveled is growing but will never exceed my list of places to travel next.

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