Best Ways To Recruit Female College Students

By Kylie Exline on April 19, 2016

As college students everywhere are gearing up for post-graduation and preparing themselves to be welcomed into the real world, they all have one thing in common: they are on the hunt for a job.

If a company is specifically seeking female college students, there are certain aspects that need to be present in order for the vocation to appeal to the women. With the rise of equality in the workplace, it has almost become a necessity for there to be equal pay, coverage and opportunity.

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To learn about the best ways to recruit female college students, continue to read below.

Offer Equal Pay

Given that Equal Pay Day was recently celebrated on the 12th of April this year, discussion surrounding the topic is growing at a rapid pace and for good reason. If unfamiliar with the unofficial holiday, it literally represents how much longer women have to work into the year (February) just to make the same amount that men did the previous year.

If looking for females at a job, one of the best ways to have them apply is by offering them the same amount of salary that men are offered, given it is the same career. This strongly appeals to women for obvious reasons, but also because it is such a huge factor nowadays.

According to aauw.org, women are paid just 79 percent of what men are paid for the same amount of hours and for the same job. With this issue present in today’s society, jobs need to quickly accommodate if wanting to attract more women workers.

Equal Opportunity

Equality is a must in most cases for obvious reasons. Although it may sound slightly blown out of proportion, it is a realistic issue. As female students are parting ways with college, they are searching for a job that will not only grant them the best job for their degree, but also for the best opportunity in the long-run as well.

If there is an open position for an Assistant Manager at a company, then both men and women should be given fair chance. If you intentionally segregate the two, it is likely that more females would feel uncomfortable applying for said job.

It is difficult enough to rise up the corporate ladder, and to reach success, power and overall accomplishment. Offering everyone identical opportunity in the workplace can attract both males and females. Plus, it will send the message of fair treatment for the given job, which is always an evident pro for the face of the company hiring.

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Culture Fit

Feeling comfortable in the workplace can go a long way, especially because it is basically a common necessity. Culturally, everyone desires to fit in, regardless of the instance.

Females want to feel accepted, as does anyone. If there is only one woman currently working at a job, women who originally were applying may lean toward another job opening. This is because they will feel less targeted, judged and overall criticized.

Although we all have to start somewhere, including hiring more females in general, it will be more appealing to female college students if there are already women working at the job site or location.

Advertising

Though this may seem like an obvious facet for recruiting workers, it also can be done in a poor sense. There are numerous companies that only portray men on magazine covers, bus benches, or flyers posted on light posts.

Advertising is a key factor of spreading the word that a company is hiring in the first place. Appealing to both males and females allows those pursuing a career to feel comfortable applying, as well as actually understanding that they are equally up for the job as anyone else, especially with the male counterparts.

If at a job fair, interview, or career center, the females applying want to feel as though they realistically have a chance to be hired for the job positions being offered. This means that they have equal opportunity (once again), and know that the jobs’ advertisement is just as much theirs as anyone else applying.

As more female college students are leaving college and searching for a job, they are looking for a career path that will lead them to not only success, but equality overall.

If wanting to distinctly hire women workers, then those hiring will have to offer fair positions and opportunities to said females. This includes the job title, salary, as well as chances to assume more power.

Companies want to easily relate to females, portraying equality in every aspect and showing that it is a safe and friendly environment. This way, they will recruit more women and make known that they do not participate in the unfair advantages that are socially apparent in today’s world.

By Kylie Exline

Uloop Writer
Florida State University
Editing, Writing & Media. FSU// Go Noles! Class of 2016.

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