How To Write Job Titles Effective Towards College Students

By Francine Fluetsch on June 5, 2016

When writing a job listing, there is a lot of pressure being put on the job title, especially if you want to snag the attention of college students. The way we usually search for jobs is by using databases like LinkedIn, Indeed.com, etc., so we are scrolling through hundreds of listings at a time that match the criteria that we enter.

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If your job title isn’t intriguing enough to have us stop scrolling with our thumbs, chances are we won’t glance at the description either. Not to fear though, you just need a good title! Here are some ideas to make sure that yours will stop the college student from scrolling and apply to your listing right away.

Make it specific.

I wanted to glance at a job title and be able to get some sort of gist of what the exact job would be. For example: “editor” vs. “junior editor” in charge of marketing department at Petco. While both of these have the key word “editor” in place, the second one gives more info, so before even clicking on the listing, the potential candidate knows more of what they are getting into and what would be expected of them.

Using a broad term like editor might be misleading, especially if the job requires more work than that. You want it to be as specific as possible without becoming too lengthy. Play around with these and then test them on your friends and family. If from the title they can guess what would be expected of them, you’re doing it right.

Provide qualifying information.

You know what really stinks? When, after searching for hours on a job site, you finally find the perfect job. It’s exactly what you want. The description sounds wonderful and you feel like it would really be a great fit. You then keep scrolling down, looking for the part where you get to apply, and there, towards the bottom, in tiny letters, it has the qualifications that you don’t meet. What a waste of time, and what a let down! Had you known from the get-go that the job was only looking for candidates that could work full-time and had their PhD, you would have kept scrolling.

If you have some qualifiers that are mandatory in order for the person to get the job, try and get that into your title. Some students are only looking for part-time positions to work with their school schedule, so if it’s a full-time position, make sure to get that into the title. If you really feel like it makes the title too lengthy, make sure that the qualifier comes right after the title in the first sentence of your description. This will help students see, right off the bat, if they qualify or not, and you won’t be getting a bunch of inquires from people who don’t make the cut but missed the fine print at the bottom of your long description.

Represent one job, and one job only.

If your company is currently hiring in multiple areas, make sure they each get their very own listing. It can get really confusing when one job listing is looking for three different people, and the person viewing the listing isn’t sure if they are supposed to have the qualifications for all the positions to apply. This also just looks lazy on your company’s part, and will probably result in you getting inquires from people who are really confused by the listing. Confusion is definitely not the reaction you want to go for.

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Make sure to spellcheck.

Typos happen, so make sure you proofread the listing and have someone else look it over as well before you post it. Sometimes when we go back and edit, we only think to look at the body of the text, not at the title. Don’t forget to check the title, whatever you do! It only takes two seconds and will save you a lot of face. If you have a spelling error already in the title, that is the first impression that the student is getting from your company, and it doesn’t give a very good impression.

Don’t abbreviate.

In the title, make sure to spell the whole job title out instead of using acronyms or abbreviations. Some jobs have similar abbreviations, so you want to make sure it’s clear what you are referring to. Also, students are new to their fields, so they might not fully know all the acronyms or abbreviations associated with their professions yet, so if you don’t spell it out in the title, they might not know to apply. Even things like Sr. instead of senior look a little sloppy in a title, so just spell it out. You can abbreviate in the description after you’ve written it out at least once, so that it’s still clear but you can also show the correct jargon that your team will be using.

These are just a few tips to keep in mind while making your listing. Good luck!

By Francine Fluetsch

Uloop Writer
UC Santa Cruz
Hi! I'm Francine and I'm a fourth year Creative Writing major at UC Santa Cruz. I am one of the Campus life columnists on Uloop's National Team and also the campus editor for UCSC. I enjoy reading, writing, and taking selfies with my cat.

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