Get Students To Stop By Your Booth

By Francine Fluetsch on September 13, 2016

With fall career fairs coming up, you may be wondering how you can get your booth to stand out to the students who will be attending. It can be daunting to be stuck with the task of catching a college student’s eye when there are tons of other businesses with booths in the room looking to do the same thing.

Here are some tips to make sure that you get a great turnout at your booth!

Bring your A-game team:

Students want to work for a company that makes them feel welcome, so when thinking about who you want to bring with you to the job fair, bring some employees who are energetic and fun, and who also love what they do at your company. Their friendly faces will draw students in, and once the students hear how great the company is from actual employees who enjoy working there, they will be more likely to apply for the position that you are offering.

It would be great if you could compile a diverse group to go with you, maybe consisting of: a recent hire who just graduated college, an employee who has been there for five years, and an employee who has been there for 10 at least. It would also be great to have people who all do different things so that students can see how many opportunities reside at your company.

If students can already start bonding with people that they will potentially be working with, they will already feel welcome before even submitting their applications, which is definitely what you want them to feel.

Bring free stuff:

College students love free stuff, so if you bring something that they can have, they will stop by your booth! I recommend bringing small candies, but also bring something with your company’s name on it, like pens or drawstring backpacks, or whatever else you might have that they will be able to take home and remember your company by. They are going to be stopping at a lot of booths, and they forget things easily, so having a reminder to take home with them makes it more likely for them to apply to your company.

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The candy is just there as an incentive for them to stop. It will be well worth it, since they’ll be sure to tell their friends to stop there too since there is something edible being given away for free.

Come prepared:

A lot of students are super pumped when they go to job fairs and then lose the energy when they have to go home to apply for the job, so why not come prepared with maybe a computer or two or a sign-in sheet so they can either apply right then and there, or they can sign up for an email list for more information about your company?

If they have a resume on hand, which hopefully they do, take it from them and take the time to talk to them and see if they’ll be a good fit. If you like them, you can see if they have time to apply right then and there on the computer you are providing, so you’ll be able to help them through the process if they have questions, and you can make sure that they actually apply instead of just going home and forgetting about it.

It might also be helpful to have some folders with more information on the position and the company for students to take if they are really interested. The more details you give them, the more likely it is for you to hook them in.

Advertise the highlights of working at your company:

If your company does team bonding activities on a lake with jet skis, or has a once a month brunch for all employees, or lets everyone dress up on Friday’s, you want those to be in big letters on your booth somewhere. Students are looking for a company who will push them, but one that also cares about them and wants them to enjoy working there, so anything that your company does that the student might not get somewhere else, you want to be advertising.

Another thing students love to see are companies with flexible schedules, since a lot of them go home for the holidays or have to change their schedule a lot due to classes, so if you show them that you can accommodate them while they are still in school, you are going to get a lot of applicants since this is a hard quality to find.

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There you have it, a few things to keep in mind as you head off to your next job fair. Don’t worry, the students are as nervous as you are, but if you make them feel welcome and really sell your company, you are going to have a lot of applications flying your way very soon.

By Francine Fluetsch

Uloop Writer
UC Santa Cruz
Hi! I'm Francine and I'm a fourth year Creative Writing major at UC Santa Cruz. I am one of the Campus life columnists on Uloop's National Team and also the campus editor for UCSC. I enjoy reading, writing, and taking selfies with my cat.

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