How to Utilize Technology to Recruit Top Students

By Allie Mitchell on October 17, 2016

Technology is becoming one of the top ways to interact with potential candidates for your job. Students nowadays use technology more than they are reading actual books or talking to actual humans. The days of face to face conversations are moving behind us and the way of new age technology is right in front of us.

Job recruiters are utilizing the ways of the internet to grab the perfect candidates and to make them interested. A job that seems to be in the know with the ideals of social media and the everyday technological ways of a student could very well be looking at some major student involvement when it comes to the application process.

Students are more apt to veer towards familiar territory, and moving towards a recruiter or a job that knows exactly what it’s doing when it comes to the world of social media means a student will want to look further and be more involved.

This is not true in all cases, but generally, students like jobs that are more in the know or at least know how the world is moving, i.e. more towards technologically advanced ways of performing tasks and doing other things in general.

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International students

•Technology can be utilized especially when it comes to international students. Embracing social media can be a major tool when trying to recruit students who do not live in the same proximity as you; students that live in another state or even another country may not be able to make face to face meetings or interviews right away, so making use of social media can make interviewing and recruiting them much easier and also gives them a fair shot in the world of careers and jobs.

You do not want to lose out on real talent just because they aren’t able to be right there in front of you immediately.

Advertising

•Utilizing technology when it comes to advertising your job can work out for you in the long run. Simply putting a job in the newspaper or asking for applicants in the want ads aren’t going to cut it anymore. You have to present a call to action right in the place that most students will see: social media!

Whether it is Facebook ads or online job sites, students will see it more often than not. Also, presenting your job to a college’s career center will probably get you even more noticed because students go to the career center all the time, more often than people assume.

Your website

•Technology can help you make your job site easy and accessible to students. Let’s face it, college students want things when they want it, meaning that they want a quick fix and they do not want to spend hours trying to navigate a site when another site is probably much easier for them.

Therefore, you want your site to be a place where students can be in and out. They want to be able to find the jobs, get to the application, and press send. You will get much more student traffic if you make your site pretty much a one-stop shop.

Relatability

•The Harvard Business Review showed that students look mostly for jobs that have good people and good cultural fit, meaning that they want something to relate to. This is where utilizing technology comes in. You want to be able to have something in common with the people you are gearing your jobs towards.

Some students find certain jobs boring if they think they cannot relate to it or they can’t get anything out of it that they want. Although, there are students that are totally and completely fine with jobs that don’t embrace social media, but statistically students will veer more to jobs that embrace the world of social media.

Word of mouth

•Students tend to apply for jobs that they hear about from their friends. Sometimes just strictly using social media by itself may not be the strategy that you want to use. Mixing the use of social media and physical communication can be a wonderful combination when you are out there trying to recruit college students.

Students, including myself, tend to skip over ads that they may see in social media, but if another human brings it to their attention, they may be apt to go back and look more into it; when reviews are thrown in the mix, you will get a higher turnout rate.

Sometimes students or really anyone in general do not tend to take something into consideration at face value or even on one review alone — they need more proof that you are a good investment. Or at least one that they need to look more into.

Recruiting can be a difficult task. Recruiting students can be even harder, but it is not impossible.

By Allie Mitchell

Uloop Writer
Georgia State
23 | Georgia State Alumna || Biology Major| Seeking MPH after graduating| Aspiring writer| Lover of interesting conversations and funny people| Active reader of fiction"| Girlfriend to a wonderful marine

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