3 Social Media Sites You Should Be Using for Recruiting

By Kaitlin Hurtado on January 2, 2018

Connecting with prospective employees is difficult when your sole job is to recruit them, but they have their own lives and most likely are juggling more than one job offer. However, social media makes connecting and recruiting with prospective employees all the more easier as a single post is can catch the attention of at least one person, if not more.

Social media allows you to connect with different people, regardless of the location – something that you can’t really do when you are sticking to physical job fairs that primarily target a local market. Posting and connecting on social media can also be easier than blindly calling prospective employees, especially if they aren’t the type to pick up calls from unsaved numbers or aren’t able to pick up the phone often.

Take advantage of social media, as many people use social media platforms on a daily basis. Whether it’s to simply catch up on current events or friends’ lives, update the status of their own, or even actively look for jobs, people do use social media and it’s a great tool to use in your recruiting.

via Pixabay.com

Twitter 

Twitter makes it easy to put yourself out there as a job recruiter and advertise the job position you are recruiting for. Be sure to post any job positions with hashtags that attract the attention of people looking for a job. People can look for a specific hashtag to filter out jobs they don’t want nor fit the position for. Consider including the position or field you are recruiting for and the location for the position to narrow down people that contact you because of the tweets you put out.

However, be mindful of the type of content you are putting out. Like any social media platform, start out by building a solid profile: upload a profile picture, header, and bio. By creating a solid profile, you are making yourself stand out from the many anonymous bots that use Twitter as a way to post job positions. Other Twitters are more likely to take you and the advertised job position more seriously if you look more credible through a real profile.

Along with a solid profile, interact directly with prospective employees to catch their attention and other Twitter profiles that post job positions similar to the one you are recruiting for. By connecting with other users that post job opportunities, you are opening up the opportunity of getting retweeted and reaching a wider audience.

If the person you are recruiting has a public profile, you can also browse through their profile to get to know them and their personality and be able to see if they would be a good fit in the company you are recruiting for.

LinkedIn

If you aren’t already using LinkedIn in your recruiting efforts, you should probably be rethinking your social media recruiting strategy. LinkedIn makes it easy to connect with prospective employees and see their credentials without blindly reaching out to them as you would on a social media platform that isn’t solely for jobs/business.

Make sure that the company you are recruiting for has a complete and solid brand page to make your recruiting efforts stand out and more credible. Having a completed brand page allows prospective employees to see what your company is about.

When actively recruiting, try not to send out the generic copy and paste message to everyone you reach out. Try to personalize your messages by including something specific to the person you are recruiting. If they have experience with a certain task or company in their profile, mention it when reaching out to them to show that you actually took the time to look through their profile and are seriously considering them as a prospective employee so they can take the recruitment process just as seriously.

WayUp 

While Twitter does have its perks, you still have the risk of having your tweets and recruiting efforts diluted into the constant tweets of everyone else – job-related or not. WayUp is a social media site much like the popular LinkedIn, but it shifts the focus to college students and recent college graduates as it helps the targeted audience connect with an internship or part-time/full-time job opportunities.

College students and graduates create a profile for themselves on the website. These profiles mirror those of LinkedIn profiles – they upload a picture, a short bio, and advertise their experience and work resume for recruiters like you to utilize. This makes it much easier to use than other traditional social media websites as you have plenty of resources to work with as you get to see what they would bring to the position if successfully recruited and hired.

When building their profile, they also input their experience, skills, and the type of position they are looking for. This can include location, part-time or full-time, pay, position, field, and more. They get matched to opportunities that match them, making it easier for you to connect with prospective employees that would actually fit the position and want it.

By Kaitlin Hurtado

Uloop Writer
UC Irvine
Hello! I'm Kaitlin, a second year Literary Journalism major at UC Irvine. I'm a writer on Uloop's national team and a campus editor for UCI.

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