5 Tips To Minimize Candidate Ghosting

By Bethany Fischer on August 26, 2021

The current job market is in a unique state. COVID-19 has changed the workplace dynamic, and candidate ghosting has become a growing trend among employers searching for recruits. But, what is this trend, and what does it do to the workforce?

Candidate ghosting happens when job candidates cut all lines of communication with their potential employers. It is usually done without warning and results in a lot of wasted time and resources on the part of the employer. This phenomenon happens more than you might think; according to a report from Indeed, 76% of employers reported experiencing candidate ghosting since 2019 alone.

Rightly so, employers and recruiters have issues with candidate ghosting. But, how do you avoid being cut off by a potential employee? Read on to learn five tips to minimize candidate ghosting.

via Pexels

Communication

Much of the reasoning behind candidate ghosting involves a lack of engagement with potential employees throughout the hiring process. People lose interest quickly. If you are looking for a job, it is likely that you don’t have the time to sit around and wait for an employer to call. One of the best ways employers can avoid candidate ghosting is by improving their communication skills.

Communication is the key to all healthy relationships. You can’t expect candidates to stay engaged if you aren’t keeping them informed. Communicating where you are in the hiring process lets potential employees know that they are still being considered. Responding to follow-up calls and emails shows people that they aren’t wasting their time. Not only does good communication prevent candidate ghosting, but it is also an act of respect.

Transparency

Another way to avoid candidate ghosting is by weeding out bad fits before they even walk through your door. There are many reasons why a potential employee may be a bad fit. They may not fit the job description or have the right kind of experience. They may have different salary expectations than are being offered for a certain position. Whatever the reason is, being transparent about details can improve your experience with candidate ghosting.

Money talks are always uncomfortable. However, it is important to get that talk out of the way early in the hiring process. While pay negations may still happen in the future, being honest about salary offers will keep people away who may ghost early on. In addition, being clear about experience and qualifications can also help employers dodge candidate ghosting.

Offer Additional Benefits

Candidate ghosting can occur when high-value employees find better opportunities elsewhere. If your potential employee feels solid in another opportunity, they may not feel the need to continue any communication. While it would be nice if everyone communicated altered plans, some people would rather cut ties completely than deal with confrontation. If you have a high-value candidate you are trying to secure, offering additional benefits could help avoid a candidate ghosting situation.

There are many benefits that you could offer a high-value employee. Offers like quarterly raises, bonuses, and flexible schedules can keep candidates from leaving you high and dry. Even benefits like professional development or work from home options can keep a potential employee from committing candidate ghosting.

Emphasize Professional Development

Speaking of professional development, having growth opportunities is a great way to keep potential employees engaged. People want to know that they are investing in their futures and not wasting time in a job that isn’t going anywhere. Employees do a lot for a business, and they want to know that their companies will do a lot for them, too.

Candidate ghosting can happen when job seekers don’t see a future with prospective employers. When potential employees can see that their futures align with those of the company, they are more likely to stick around and commit to the process.

Shorten The Highering Process

When your hiring process drags on too long, candidate ghosting can happen. Many people accept the first offer that they get. This means that you could be losing out on many amazing potential employees to other companies who act quicker. Candidate ghosting can happen if the employee takes a different opportunity and doesn’t feel obligated to properly end communication.

Shortening the hiring process doesn’t mean you have to accept the very first person you interview. It just means that you avoid unnecessarily prolonging the selected time period. You should be making personal offers shortly after the final interview and also sending a written offer. It is okay to take time to consider your options. Just don’t allow that process to go on longer than it should.

Nobody enjoys having their time wasted. Candidate ghosting can be a huge time waster when trying to find new employees. Fortunately, there are ways for employers and recruiters to set themselves up for success. By practicing good hiring habits, you can count on finding the perfect addition to your team.

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