Maintaining a Good Employer Reputation

By Victoria Robertson on September 26, 2021

As a recruiter, building a good employer reputation for yourself and the organizations that you represent is important. All too often, recruiters are more concerned with the bottom line than they are with actually matching a candidate with the right job for them.

For this reason, when you demonstrate a great employer reputation, you not only do better in terms of matching your candidate with a great potential job, but you also build their confidence in said position, potentially resulting in a long-term relationship. For that reason, here are a few ways to ensure you’re maintaining a good employer reputation.

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Be Approachable

First and foremost, it’s hard to maintain a good employer reputation when you’re not reachable. Candidates need to be able to ask you questions and potential employers need open-door communication to see how the market is.

When you’re more approachable, you’re already on your way to building trust, which is essential for maintaining a good employer reputation. When you’re approachable, you’re the go-to for finding out what jobs are out there, because your candidates trust you and the employers feel confident in your ability to match the right candidate to their job opening.

Be Knowledgeable

Next, it’s so essential that you’re knowledgeable about the job openings you have as well as what you expect to be coming up in the future. By that same token, you need to have a strong understanding of your candidates and their capabilities.

For instance, when a candidate asks about an opening, you should have all of the answers at the ready for them. Conversely, when an employer asks about a candidate, you should also be well-versed in their qualifications and general job readiness. The more knowledgeable you are in both regards, the more your expertise will be requested, and thus the more successful you will be in your role.

Be Realistic

As mentioned previously, when it comes to matching candidates to potential job openings, many recruiters take the easy route with a “throw everything you’ve got at it” type of mentality. In other words, they will put multiple candidates up for each job opening that comes across their desk, but those candidates may not be the right fit.

When looking at job openings and your candidates, you should be as realistic as possible, for everyone’s sake. If you have a candidate that doesn’t meet the minimum qualifications, and you know the employer isn’t flexible on them, that candidate probably isn’t the right fit.

Communicate Information Clearly

Communication is always key, especially in the world of recruitment and building your reputation. For this reason, you should always communicate clearly to candidates and employers to keep their expectations in check.

When a candidate has questions regarding an upcoming interview, provide them with all of the details they need. Additionally, if there are any caveats within their application, make sure you’re also clearly communicating that to the employer. In other words, share the details as clearly as possible so there are no surprises come time for the interview.

Be Transparent

Along this same line of thought, it’s important to be transparent, both with employers and with your candidates. Transparency is a trait that not all recruiters find important, but every employer and candidate appreciates it.

For instance, if you don’t have any job openings at the moment and a candidate that’s continually asking, be honest with them. Let them know where you’re at with openings and where they fall when some open up. Sometimes, you won’t get the right opening for the candidate in question, so it’s important to set the record straight so neither of you is wasting your time.

Conversely, keep employers’ expectations in check. If you’re seeing an absence of the “perfect” candidate on the market, provide them that feedback so they can adjust their requirements accordingly.

Be Trustworthy

Lastly, though alluded to previously, trustworthiness is essential to building a good employer reputation. If there is no trust between you and a candidate or no trust between you and an employer, you’re doing everyone a disservice.

So, use the above tips to build that trust with both of them. That way, you’ll be the go-to person for both, thus increasing the amount of business you bring in. So you’ll not only be helping match individuals to their dream jobs, but you’ll also be finding success after success in the process.

As a recruiter, you are essentially an extension of the organization’s hiring department. As such, it’s important that you are reflecting the way they do business when reaching out to potential candidates.

That said, you’re also basically employed by the candidates you’re attempting to match to the right positions, which means you should also be cognizant of their needs. To keep you on track and ensure you’re also maintaining a good employer reputation, follow these tips and do your best to do right by all parties involved.

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