5 Ways to Network With Potential Hires on LinkedIn

By Alicia Geigel on January 14, 2022

The days of newspaper classifieds are mostly over, and finding employees is as easy as logging onto the internet. Social media sites like LinkedIn are some of the best ways to contact potential hires for your company. According to Fernando Ramirez of Recruiter.com, “94 percent of recruiters believe that LinkedIn is the best network to vet candidates; 89 percent of all recruiters have hired someone through LinkedIn.” Through LinkedIn, you have a world of experienced professionals at your fingertips, waiting to take on a position in their qualified field. Networking on LinkedIn doesn’t have to be difficult if you know how to utilize the tools of the site while making the most of your profile.

When filtering through potential employees on LinkedIn, it is important to be thorough in your search, and networking can help you not only get to know your potential hire better but also find the best person for the job position within your company.

Are you a recruiter looking for fresh ways to find new hires? Unfamiliar with LinkedIn but curious how to use it? Here are five tips to help you network with potential hires on LinkedIn while building your online presence at the same time.

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1. Utilize InMail: Messenger is to Facebook as InMail is to LinkedIn. InMail is the messaging system on LinkedIn which allows anyone on the site to contact someone else, whether or not the people are connected. In terms of both recruiting and networking, InMail is an excellent tool to help you initiate contact with a potential hire, allowing you to give the person a job description and company impression with a personal touch. This system is also a great way to maintain contact with these new connections, in the case that the process is taking longer than usual or the hire did not work out. Communicating is a large part of efficiently networking, which means InMail will definitely come to your rescue when you need it.

2. Maintain an Updated Profile: As a recruiter, appearance and legitimacy mean everything. Without this, potential hires are more likely to be less trusting and put off by your lack of transparency. If you only have a couple of references on your LinkedIn page, or your job descriptions are short and vague, it looks like you don’t take your job seriously. To attract new employees and better network on LinkedIn, clean up your profile by updating your job titles and descriptions, pictures, and references. Additionally, include links to social media pages like Facebook and Twitter, where potential applicants can see and explore what your company is about as well as see what others have to say about you. Set up a monthly email newsletter that people can sign up for that can relay more information about your company and its mission.

3. Try Out LinkedIn Groups: Similar to groups on Facebook, LinkedIn groups are a great way to connect with potential hires through mutual interests, such as job interests, higher education, field of interest, memberships, and more. Being in a few LinkedIn groups can benefit you by either directly connecting you with a potential employee or someone who can point you in the direction of one. Networking works great in this case, as you are bound to find a match by inserting yourself into different spaces.

4. Offer Easy Applications in LinkedIn: As a person who has applied to several jobs online, there is nothing worse than having to go through a faulty system application process. In so many cases, companies will have applicants fill out all necessary information, from job experience to education to skillsets, only to have a section that requires a resume upload at the bottom. This can be both frustrating and exhausting doing this over and over again, which is why offering easy applications on LinkedIn is a great way to attract new hires. Easy apply can take the information from the applicant’s profile and input it into a sheet, making applying a breeze. Adrie Smith of Recruitee.com affirms this, saying, “Anything that makes the application process easier is going to be appealing for potential candidates. Just make sure not to ask them to re-enter all of that information you will receive from the LinkedIn profile!”

5. Be Open to Connecting: Great recruiters look beyond filling a position just because it’s open. Rather, they are focused on building meaningful relationships with potential employees and candidates during the hiring process. Being candidate-focused for both the benefit of the candidate and the company itself is an important part of networking, and should be a priority when looking for new hires. Be open to connecting with people, regardless of how the process goes, because you could potentially use them for a position in the future!

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Networking on LinkedIn does not have to be difficult if you utilize the tools on the site, as well as your skills of communication. Though it can take a while to find the right candidate, networking will hasten the process and expand your connections at the same time.

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