How To Get Student Workers To Apply For Your Open Positions

By Ashley Paskill on September 2, 2023

More and more students are looking for jobs in the current market to help boost their careers and earn some extra money. With the number of students and recent graduates entering the workforce, you will want to make sure your company is standing out as much as possible to attract student applicants. Luckily, there are ways to help target this audience to help fill your job vacancies.

Promote benefits

While student workers want a good paycheck, they also want a solid benefits package, even if they are only working part-time. Students want the traditional elements such as health insurance and time off, but they also want things like work-life balance and career advancement opportunities. When you post job listings, be sure to include the benefits you can offer to help attract the students you are wanting to. Even things as simple as opportunities for mentorship and promotions from within the company can mean a lot to potential student workers. Since many students have pets, consider allowing your employees to bring in their pets, even if it is only once a month.

Connect with colleges and universities

The best way to reach student workers is to connect with them right where they are. This means reaching out to colleges and universities near you to find potential applicants. This may mean joining in on career fairs or posting on the university’s job board with your openings. You may even want to join college and university social media groups so you can reach even more students. See if there are opportunities for your company to have a table on campus at least once a semester.

Utilize social media

Students of this generation grew up with technology and social media. They are very familiar with Facebook, Instagram, LinkedIn, and other social sites. Even allowing current employees to connect with potential student applicants on social media to help students with mentoring can help make a huge difference in their careers. Have a newsletter that students can subscribe to so they can get updates on your company, including any job openings.

Have internships available

If you do not have any job openings available, you may opt to have internships for students. This way, you can have students as a part of your company and have their fresh perspectives and they can learn about their career field and your company. If a job opens up for them once they finish their internship, they are already a part of the company so they can smoothly transition from being an intern to being a full-blown employee.

Know the benefits of hiring students

Many companies may be hesitant to hire student workers because of their lack of experience, but there are several benefits to hiring students. Students are willing to work part-time because of their class schedule. They have skills they have yet to test out, so they may surprise you with their skills. Students have a willingness to learn that more experienced workers may not have. Since they are still in school, their skills are updated and they have fresh perspectives on their chosen career field. They have a fresh energy that longer-tenured employees do not have.

Allow a flexible schedule

Students have a busy schedule between classes, student organizations, and homework. They need a flexible schedule to be able to take time off for assignments, class requirements, and general days off. They still need to have somewhat of a structured schedule, but they need flexibility just in case things come up that they need to deal with. If possible, you may opt to offer paid time off and the opportunity to work remotely. These allow students to have flexibility when things come up that they need to take care of. Be understanding that things do happen and school is most important for students.

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Casual environment

Students want a laid-back working environment. They have a stressful life of academics and student life. While they understand the importance of work and having the responsibility of a job, they do not want a boss who is micromanaging their every move. They want an environment where they are free to give their input and feedback on projects and tasks without being harshly criticized for not always having the best ideas. Many students want an office that allows casual attire and even flexible seating options. Of course, this all depends on the industry you are in, but even something as laid-back as business casual can seem too formal for students.

Show appreciation

One of the biggest things you can do to draw in student employees is to offer incentives that show your appreciation for employees. This can mean anything from promotions and raises to simply buying lunch for employees once a week. Even the smallest acts of appreciation can mean so much to students who work so hard in and outside of the office.

Finding student employees to fill open jobs can be difficult, but there are ways to attract them to your jobs and your company so you can hire them for vacant positions.

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